Contract Wins
How we've won clients over £3.6M in new contracts
Real site footage, case study content and a documented follow-up process have turned our construction clients' marketing into a measurable pipeline of enquiries, tenders and signed contracts. Here's exactly how we did it.
Proof sells before you do
Before a developer or main contractor picks up the phone, they've already researched you. They've watched your site walks, scanned your project portfolio and judged whether you look like a firm that finishes what it starts.
The clients we work with don't win contracts because of a slick pitch deck. They win because the proof is already out there, working for them, before the first conversation ever happens.
The £3.6M breakdown
Across our construction clients we've now attributed over £3.6M in new contracts directly to content-led enquiries. That number isn't a vanity metric. It's tracked from first touch, through the tender, to the signed value.
We attribute each win back to the piece of content that started the conversation: a site walkthrough, a before-and-after reel, a short-form case study. That lets us double down on what actually drives contract value, not just likes.
From content to contract
The funnel is simple but deliberate. Content builds familiarity, familiarity drives inbound enquiries, enquiries become site visits and quotes, and quotes become signed contracts.
Where most contractors lose deals is in the gap between the enquiry and the close. We plug that with case study content that does the selling while your team is still on site, so by the time a prospect speaks to you they're already halfway to yes.
What we did differently
We treated content as a sales asset, not a marketing afterthought. Every shoot was briefed around the objections a buyer would have, every edit was built to answer them, and every post was tracked back to the revenue it influenced.
The result is a library of proof that compounds. The more we film, the more enquiries come in, and the more contracts close from content that was posted months ago.
Key takeaways
- Over £3.6M in new contracts attributed to content-led enquiries.
- Every win is tracked back to the piece of content that started it.
- Case study content does the selling between the enquiry and the close.
- A proof library compounds: older posts still close new contracts.
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